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How it works

We make the calls. Your team gets the follow-ups.

Our US-based interviewers call your residents, their families and your recent tours all year. People say more on the phone than they write on a survey. After each call, the follow-ups go to the right person on your team.

A Senior Living Alliance interviewer on a call
Who we call

Calls at each stage, from tour to move-out

Each call follows a script written for the care level and the stage. You choose how many calls each community gets a month.

Post-tour

A few days after a tour: what they liked, what worried them, and whether they are still deciding.

Move-in

New residents and families in their first months, while problems are still easy to fix.

Check-ins

Current residents and families through the year, to catch small problems early.

Move-out

Families after a move-out: why they left, and what would have changed their mind.

Rehab stays

Patients and families after a short stay: how the care went and whether they would recommend you.

After every call

Each call goes to the person who can act on it

Results show up in your dashboard when the call ends, sorted by who needs to act.

  • Follow-up flags for sales: a referral, a stalled tour, a family ready to review
  • Unresolved issues, sent to the director who owns them
  • Scores by department, compared with 230+ communities
  • Quotes from families who agreed to be named
Today's calls · Maple GroveSample data
4.9
Son of a resident, memory care"The nurses call me before I have to ask."
Quote OK
2.8
Resident, assisted livingLaundry returned to the wrong room twice
Issue
3.9
Prospect, toured last weekLiked the staff, worried about the price
Call back
5.0
Daughter of a residentWould recommend, invited to review
Review
For your sales team

More move-ins

Find out why a tour went quiet

A few days after a tour, we call the prospect. Your sales director gets a short list of people worth another call, with what is holding each one back.

  • What is holding them back: price, timing, care, or a family member not yet on board
  • Prospects who liked you and are still deciding
  • Tour feedback by community and by salesperson

Moved in within six months, by tour rating

4.5 stars and above9.5%
3.5 to 4.4 stars3.6%

Tours rated 4.5 stars or higher led to 2.6 times as many move-ins. From 1,494 post-tour interviews, counting move-ins we later interviewed. See the research.

More Google reviews, referrals and free leads

After a good conversation, we send the family a link to leave a Google review, and we pass along anyone who knows someone looking. Your communities are also listed on Lilisity, our free family directory, so families searching near you can find you. There is no fee per lead.

  • Review invitations sent after the call, each one tracked back to it
  • Referrals passed to sales the same day
  • Lilisity leads with name, care need and move timing, no referral fee
Google reviews from callsSample data
★ 5
"Mom has never been happier."Posted 2 days after her check-in call
Tracked
★ 5
"The staff treat Dad like family."Posted the same day
Tracked
★ 4
"Great activities and kind people."Posted 5 days later
Tracked
For your community directors

Fewer move-outs

Unhappy families tell us before they give notice

Families often tell us things they don't tell community staff. When a resident or family is unhappy, you see the issue, the department, and how long it has been open, so your director can step in before they give notice.

  • At-risk residents flagged with the reason
  • Move-out interviews that show why people leave
  • In our own data, an apartment sits empty for about 3 months after a move-out
At-risk residentsSample data
High
Assisted living, apt 214Care feels rushed, 3 open issues, 41 days
Plan due Fri
Watch
Memory care, apt 108Family worried about weight loss
Plan in place
Watch
Independent living, apt 330"Not sure it is worth the price anymore"
ED to call

Every complaint gets an owner, a plan and a due date

When a resident or family raises a problem, it goes to the director who owns it. They acknowledge it, write a short plan, and close it when it is fixed. Each unresolved issue costs about a quarter of a star, so closing them shows up in your scores.

  • Issues sorted by department, age and community
  • Simple action plans with who, what and when
  • Department scores for dining, care, housekeeping, activities, maintenance and management, with trends
Department scores · Maple GroveSample data
Care
4.5
Activities
4.7
Dining
3.8
Housekeeping
3.5
Maintenance
4.3
This communityBenchmark
For regional and corporate leaders

The whole picture

Know which leaders read the results and acted

See who opened their surveys, who acknowledged their issues, and who is on track against their targets, with a roll-up for every region. Executive Directors see their own building, regional leaders see their region, and corporate sees all of it.

  • Every community side by side, by score, department or region
  • Trends and Net Promoter Score, to see who is improving and who is slipping
  • A short daily briefing for each leader on what changed
Follow-through by communitySample data
96%
Maple GroveAll issues acknowledged within 3 days
On track
71%
Cedar Point4 issues waiting on a plan
Behind
38%
RiverbendResults not opened in 3 weeks
Needs a call
Why phone

How phone calls compare with email surveys

Email surveys and review tools
Senior Living Alliance
How families are reached
An email or a review form
A person calls and has a conversation
Who answers
Whoever opens the email
95.6% of families reached
How often
Once or twice a year
Year-round, and at key moments
Whose words you get
Anonymous and hard to verify
Named families, dated, with permission
What you do with it
A report to read
Follow-ups, action plans, quotes and reviews
Our own US-based interviewersEvery call recordedHIPAA compliant, BAA with every client
Get started

See what your own families are saying

Book a 30-minute walkthrough with someone who has run communities. See the dashboard with sample data and get a plan for your communities.

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